Advertising Cologne with Breast Feeding

By: Sarah Barnes, 11.11.2009 | Comments (0)

I saw this advert in Italy and just thought I’d share it. I couldn’t imagine seeing a similar image used commercially in the UK – even images used to advertise breast feeding accessories over here will often see the models covering-up and pretending.

The image I spotted, however, is advertising something that couldn’t have less to do with breast feeding (but please enlighten me if you know better!) – a male cologne from the design house of Masaki Matsushima. An unusual choice, hey?

(Photograph by Sarah Barnes)

Edit: I had a little search around for more information about Masaki Matsushima’s perfumes and found that, like other brands, the packaging has far too much to say about gender! Take a look at how the masculine perfume bottles lovingly slot in the the feminine ones!