Eco chicks! Pop out to EJF’s Pop-Up Shop!

EJFf SS 2010 TeeShirt collection

Today sees the Environmental Justice Foundation -or EJF for those short of time and breath- open the doors of their pop-up shop in Kingly Court, Carnaby Street. They will be selling preview samples of their  organic and fairly traded cotton tee shirts, printed (using organic certified inks, naturally!) with the S/S 2010 exclusive designs by Jenny Packham, Alice Temperley, Richard Nicoll and Ciel (all above).

EJF is a UK based charity who work internationally to empower the people who suffer most from environmental abuses and help them to find peaceful ways of preventing further devastation in the future. One of the EJF’s primary concerns is the human rights abuses and environmental destruction linked to the production of cotton. It is for this reason that they began the Pick Your Cotton Carefully Campaign.

EJF stall at LFW

I first became aware of EJF at the London Fashion Week Esthetica exhibition (where I also bumped into Oxfam DIY) and it was there that I first learnt about Pick Your Cotton Carefully. The campaign has seen EJF collaborate with such designers as Giles Deacon, Zandra Rhodes, Allegra Hicks, John Rocha, Luella, Christian Lacroix, Betty Jackson and Katharine Hamnett. Every one of these brilliant designers has splashed their imaginations over EJF’s ethically produced white tees to support their campaign to clean up cotton production.

Whilst browsing the gorgeously soft tee shirts at EJF’s Esthetica stall (pictured above) I picked out a couple of faves from their past collection to put on my wish list…

EJF Zandra Rhodes Tee Shirt

First up is a wonderfully bright print from Zandra Rhodes (above)… very eye catching indeed, like Ms Rhodes herself! Second on the wish list is the simple, but striking, illustration from Luella (below). Both of these tees will be on sale at the pop-up shop, alongside all the other designer collaborations from past and present. Still, you can bet this lovely Luella design will be the most popular piece… it’s sure to be snapped up by mourning fashionistas, devastated by the news that Luella may have to cease trading.

So maybe it’s time to run on down to the pop-up shop before they all sell out!?

EJF Luella Tee Shirt

The shop is only open for two weeks and can be found at White Gold, 1st Floor, Kingly Court, London W1B. It’s open Monday to Saturday, 10am til 7pm and Sunday from 12pm til 6pm. Money raised by EJF from the sale of the tee shirts goes to support the charity’s valuable work so, if you’re in London town, there’s really no excuse not to pay a visit! And, if you’re not London based then, don’t worry!  T-shirts are available to buy from www.ejfoundation.org/shop.

Find out more about the ‘Pick Your Cotton Carefully’ campaign below, in White Gold – the true cost of cotton, a video from Environmental Justice Foundation on Vimeo;

(All images provided by the EJF – except for Image 2 taken by Sarah Barnes at London Fashion Week)

By: Sarah Barnes, 17.11.2009 | Comments (0)
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