Last Chance To See: SHOWstudio’s ‘Fashion Revolution’

SHOWstudio

Just a few days left to catch Fashion Revolution, the SHOWstudio exhibition, at Somerset House. If you are a follower of fashion, then you’ll kick yourself (with your shiny new Vivienne Westwood Melissa shoes) if you miss it. The entire exhibition acts as a unique sneak peek into a world that is often presented as elusive, exclusive and somewhat mystical. The fashion is so close you can almost taste it but, as a mere exhibition goer, there is the feeling that it will always be out of reach.

SHOWstudio Naomi

Photographer Nick Knight set up SHOWstudio.com with graphic designer Peter Saville back in 2000 and since then the site has acted as a window into the creative processes involved in conjuring up fashion imagery. As Knight himself says;

“I firmly believe that to display the process of creation is beneficial for the artist, the audience and the art itself. The Internet – free from limitations of time and space – is perfect to showcase what I find most interesting in the course of my work: everything”

I first became aware of SHOWstudio whilst studying at journalism London College of Fashion. Penny Martin, ex editor-in-chief of SHOWstudio, came in to talk to us about the site and totally blew our minds. How? By posing us such questions as;

Why simply interview up and coming fashion designer Gareth Pugh when you could instead invite him to your studio and have him create several pieces of performance art all relating to how he, and others, see himself and his blossoming talent?

Why simply write a trend piece on the popularity of Toile de Jouy in the Spring/Summer 2001 fashion collections when you could instead commission amazing illustrator Julie Verhoeven to create ‘interactive wallpaper’ around the theme of Japanese Rope Bondage using the aesthetics of Toile de Jouy?

Why simply photograph the latest ready to wear pieces from the likes of Yohji Yamamoto and Hussein Chalayan when you could instead re-create them using sweet wrappers, scan them with a CT head scanner and then present them as a surreal animation?

SHOWStudio Sweet

In an era where print publications are slowly dieing out, SHOWstudio demonstrates that there is a very bright light at the end of the tunnel. Whilst it may not be everyone’s cup of tea (and god knows I love the smell of print on paper) new media projects such as SHOWstudio push the boundaries of what we understand a ‘magazine’ to be, what we understand ‘journalism’ to be and how we can engage the audience in entirely new and immersive ways.

For this reason, ‘Fashion Revolution’ is a must see for everyone interested in online media and all creative industries, not just those who follow fashion. It truly is an inspiration… especially if you are lucky enough to visit when Nick Knight is there in his make-shift photography studio! It’s not often you get to see a master at work!

By: Sarah Barnes, 16.12.2009 | Comments (0)
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