Hijabi Barbie

Since my post about ASOS’s advert for their range of little-black-dress Barbies got picked up by Sociological Images and Jezebel (thanks Lisa!)  Barbie, and all that she stands for, has been preying on my mind. So, I was happily surprised to see Barbie all dolled-up (groan) in a hijab and gracing the cover of Muslim Lifestyle magazine Emel (‘M-L’… geddit?!).

This issue of Emel takes a look at what it’s like to grow up as a Muslim in a world obsessed with body image. With incidents of anorexia on the rise for Muslim girls, and Iran becoming the nose-job capital of the world, Emel asks; ‘How can we stop Muslim women turning into little more than Hijabi Barbies?’

In her introduction to the series of articles around this global search for body ‘perfection’, Sarah Joseph writes;

Taking on the hijab made sense for a whole host of other reasons. The hijab for me was the antithesis of the beauty fascism that had surrounded me since birth. The hijab represented not just a religious injunction, but a weapon in the war against an industry that demanded women reach unattainable goals of beauty and weight. The hijab was the Muslim equivalent of burning the bra and cutting off the hair.

There are more interesting articles to read; Tahereh Hadian meets the Iranian women ‘paying through the nose’ for cosmetic surgery, Aisha Mirza explores what Barbie means for The Beauty Myth, and Sarah Joseph examines the new dolls looking to take their share of the Muslim market.

All fascinating reading, but these are all just online tasters. To read the full articles you’ll need to buy the latest issue of Emel which can be done here for just £3.50 and free P&P.

By: Sarah Barnes, 21.03.2010 | Comments (0)
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