Get on your bike for EJF

EJF Paris Bike

The Environmental Justice Foundation (whose Carnaby Street pop-up shop I blogged about back in October) have laid down the gauntlet for all adventurous fashion mavens. The UK based charity is calling for people to join them in July for a 300 mile bike ride from London to Paris. Of course, it’s all to raise money for their work promoting a fairer future for the fashion industry.

The four day cycle between one iconic style capital to another promises to be an experience participants will never forget, whilst also raising awareness and funds for EJF’s international work aiding sufferers of environmental abuses. The ride will be taking place from the 14th to the 18th of July. It’s a long way off, but since everybody seems to be intent on getting fit this month (can’t think why!) then this might be an incentive to carry on visiting the gym and actually train for something worthwhile!

Here’s what your pedal power will be working to change;

In fashion, EJF works to address the fact that around the world, whether it is state enforced, or child trafficking, millions of children face severe exploitation in the cotton industry. EJF also campaigns for a global ban on the most toxic pesticides, used in cotton production, which in total kill over 20,000 people a year.

Deadly pesticides like Endosulfan, continue to poison people and planet and remain a serious health hazard for those working in the fields and EJF are working to end this and other environmental and social abuses.

EJF Paris Bike

All levels of cyclists are welcome and you can get involved as an individual or as a team. It costs £99 to register (you’re expected to raise a sponsorship of £1300, it is for charity after all!) and all non-bike related transport (by ferry out, by eurostar back), plus accommodation (3* hotels), mechanics, guides, medical support and meals are covered. All that, and you’ll be seeing picturesque Northern France in a unique way for a worthy cause!

Get a taste for more by watching the promo video (below), or visit the Great Fashion Cycle website.

(Photographs taken by Sarah Barnes at London Fashion Week, September 2009)

By: Sarah Barnes, 16.01.2010 | Comments (0)
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Eco chicks! Pop out to EJF’s Pop-Up Shop!

EJFf SS 2010 TeeShirt collection

Today sees the Environmental Justice Foundation -or EJF for those short of time and breath- open the doors of their pop-up shop in Kingly Court, Carnaby Street. They will be selling preview samples of their  organic and fairly traded cotton tee shirts, printed (using organic certified inks, naturally!) with the S/S 2010 exclusive designs by Jenny Packham, Alice Temperley, Richard Nicoll and Ciel (all above).

EJF is a UK based charity who work internationally to empower the people who suffer most from environmental abuses and help them to find peaceful ways of preventing further devastation in the future. One of the EJF’s primary concerns is the human rights abuses and environmental destruction linked to the production of cotton. It is for this reason that they began the Pick Your Cotton Carefully Campaign. (more…)

By: Sarah Barnes, 17.11.2009 | Comments (0)
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