Estethica at LFW

Whilst New York creates the classics, Paris is chic and Milan has the glamour, London Fashion Week is all about pushing things forward… and when it comes to sustainability and responsibilty, boy does the fashion industry need a push! Thank goodness, then, for Esthetica – now in its fourth year at London Fashion Week.

Sponsored by Monsoon, this showcase of ethical design talents started out as a small initiative designed to shake up things at fashion week and get industry folks thinking about their ethical commitments. Going from strength to strength with each season, the trade exhibition has now grown to house 36 fair-trade and environmentally responsible designers working in ready-to-wear, jewellery and accessories.

Favourites of mine include Lu Flux, Ada Zanditon and, of course The Environmental Justice Foundation (who have featured in Uplift rather a lot for their fab designer tees) but this year I was able to add a few new favourites to my list! I’ll be blogging about them soon, so keep your eyes peeled!

Estethica is always a joy to peruse at fashion week; It’s inspirational and encouraging to see how different creatives are tackling the problems that lie within the process of garment creation. As you can see from the diagram below (by Burak Cakmak of Gucci Group and there are plenty of places to slip up! But it’s great to see designers take up the challenge and work at making fashion fairer for all. Let’s push things forward!

By: Sarah Barnes, 22.09.2010 | Comments (0)
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Eco chicks! Pop out to EJF’s Pop-Up Shop!

EJFf SS 2010 TeeShirt collection

Today sees the Environmental Justice Foundation -or EJF for those short of time and breath- open the doors of their pop-up shop in Kingly Court, Carnaby Street. They will be selling preview samples of their  organic and fairly traded cotton tee shirts, printed (using organic certified inks, naturally!) with the S/S 2010 exclusive designs by Jenny Packham, Alice Temperley, Richard Nicoll and Ciel (all above).

EJF is a UK based charity who work internationally to empower the people who suffer most from environmental abuses and help them to find peaceful ways of preventing further devastation in the future. One of the EJF’s primary concerns is the human rights abuses and environmental destruction linked to the production of cotton. It is for this reason that they began the Pick Your Cotton Carefully Campaign. (more…)

By: Sarah Barnes, 17.11.2009 | Comments (0)
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Oxfam DIY at London Fashion Week

Oxfam DIY Flyer

Estethica has been providing otherwise blinkered fashionistas (myself included!) with an environmental eye opener at London Fashion Week since 2006. The Estethica exhibition brings together an exciting bunch of ethically sound, fair trade and environmentally friendly fashion labels and charities so that they may showcase their work, infiltrate the mainstream fashion industry and get noticed by the press.  This year Oxfam was there and grabbing a piece of the LFW action… (more…)

By: Sarah Barnes, 04.11.2009 | Comments (0)
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