I’m a girl who loves a bit of lippie. From Barry M’s bright orange to Revlon’s Red Velvet ColorStay (trust me- you won’t find a longer lasting shade of scarlet out there!), I’m all about the pout. Which is why I am so excited about M·A·C’s latest Viva Glam collaboration, with two of my favourite ladies, Lady Gaga and Cyndi Lauper, who have each had their own shade of lipstick created for the cause.
The M·A·C AIDS Fund was established in 1994 to support men, women and children affected by HIV/AIDS globally. Through a series of celebrity collaborations (past names include Dita Von Teese, Pamela Anderson and Missy Elliott) , Viva Glam has raised over $150 Million in 67 countries to date. And that’s exclusively through the sale of Lipstick and Lipglass. Who knew make up could be so empowering?
100% of proceeds from the sales of the Lipsticks (which will set you back at a mere £12.50 each, or £12.00 for the Lipglass) goes to the M·A·C AIDS Fund, and be assured, charity never looked this good. Whether the sexy bubblegum pink Gaga takes your fancy, or the lush coral red Cyndi is your thing, you can now pucker up for a very good cause. As Lady G put it herself ‘Lipstick is a symbol of womanhood and inner strength’. Mwah!
I am absolutely fascinated by old publications aimed at women (which is probably why I love The Women’s Library so much…) so, this Christmas, I was thrilled when I went home and my mum off-loaded all her old beauty manuals on me. One woman’s trash is another woman’s treasure, after all… (more…)
As V themselves say; “In the future everyone will be beautiful. Until then, photographer Mario Sorrenti captures a naked face, and master digital artist Pascal Dangin goes pixel by pixel to apply the makeup of our technological fantasies”
This project, worked on by the ‘retoucher’s retoucher‘ Dangin, takes the discussion around the use of Photoshop in mainstream media image preparation to a whole new, very interesting and perplexing, level. We’re not just talking about ‘bettering an image’ here; this ‘Make-Up story’ is a complete fabrication, the “make-up of our technological fantasies” is a total illusion. That said, all the products ‘used’ are listed – from YSL’s 4 Colour Harmony for Eyes in lavender to DiorBlush in precious pink. It’s all been ‘digitally sampled’ you see…
V’s shoot can really open our eyes to how far digital re-touching can (and, inevitably, will) go. In this context – a high concept, high fashion mag – arguments about unattainable beauty seem slightly lost; This experiment is clearly an attempt to push boundaries, rather than an endeavor to create facial perfection (love those grimaces!). Still, the worry still niggles that if V can do this, what will other magazines do in the future?
Putting The Beauty Myth aside for a second, I can actually appreciate the innovation displayed here. But I can’t help but wonder if any make-up artists would share in my enthusiasm?
(Images taken from ‘Interface’ Make-Up story, V47 May 15, 2007)