I came across the My Strength website via the comments on this piece on the F Word. My Strength is a Californian initiative (though it has now spread further), aimed at men, that strives to promote youth empowerment, gender equality and healthy relationships.
I found the My Strength campaign posters (available on the website) to be really refreshing pieces of media. Not only are the sentiments quite unique (in terms of how the media usually responds to and reports rape and sexual violence) but I also think the images are a bit special too. It’s not often that we see a male/female couple where the male meets our eye and the female gazes into the distance (isn’t it usually the other way round?) AND it’s not often that we see a male/male couple full stop (especially one that acknowledges the sexual relationship between the two).
Aaah it’s like an invigorating breath of fresh air! Why can’t we see more campaigns like this?
By: Sarah Barnes, 05.12.2009 | Comments (0)
Tagged: Domestic Violence, EVAW, Feminism, Gender Equality, Masculinity, My Strength, Rape, Sexual Assault, Sexual Harassment, Strength, Violence, White Ribbon Campaign