Viva Glam

I’m a girl who loves a bit of lippie. From Barry M’s bright orange to Revlon’s Red Velvet ColorStay (trust me- you won’t find a longer lasting shade of scarlet out there!), I’m all about the pout. Which is why I am so excited about M·A·C’s latest Viva Glam collaboration, with two of my favourite ladies, Lady Gaga and Cyndi Lauper, who have each had their own shade of lipstick created for the cause.

The M·A·C AIDS Fund was established in 1994 to support men, women and children affected by HIV/AIDS globally. Through a series of celebrity collaborations (past names include Dita Von Teese, Pamela Anderson and Missy Elliott) , Viva Glam has raised over $150 Million in 67 countries to date. And that’s exclusively through the sale of Lipstick and Lipglass. Who knew make up could be so empowering?

100% of proceeds from the sales of the Lipsticks (which will set you back at a mere £12.50 each, or £12.00 for the Lipglass) goes to the M·A·C AIDS Fund, and be assured, charity never looked this good.  Whether the sexy bubblegum pink Gaga takes your fancy, or the lush coral red Cyndi is your thing, you can now pucker up for a very good cause. As Lady G put it herself ‘Lipstick is a symbol of womanhood and inner strength’. Mwah!

By: Yasmin Eshref, 30.03.2010 | Comments (0)
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